The Expert Answers

The name Acqua Luigia is inspired by the delicate citrus and floral bouquet that characterises the fragrance note of Lemon Verbena (Aloysia citrodora), whose botanical name derives from Aloysius, the Latin form of “Luigi/Luisa”, in honour of Queen Maria Luisa of Parma.

In the first weeks of life, when the skin is particularly delicate, in cases of maceration or simply when away from home, waterless cleansing is recommended. A practical, gentle solution that helps keep the skin clean, protected and cared for every day.

Pan di Mais is a soap-free cleanser with an orthodermic pH that respects the physiological balance of a newborn’s skin. Gentler than traditional soaps with an alkaline pH, it cleanses softly without disrupting the skin barrier, leaving the skin soft, protected and naturally balanced every day.

In the first weeks of life and in cases of atopy, oil-based cleansing is recommended. Thanks to lipophilic ingredients, it removes impurities by affinity without stressing the skin, preserving the hydrolipidic film even with frequent washing, while fully respecting the delicate nature of a newborn’s skin.

As they grow, little girls may need more delicate, targeted cleansing. This solution respects the genital mucosa, gently cleanses the most sensitive areas and helps prevent redness, itching, and discomfort, maintaining daily balance and comfort.

During diaper changes, apply it to the groin area and all over the body, after bathing or on warmer days, to help keep the skin dry. You can also add it to bath water to cleanse gently without depleting the hydrolipidic film.

Use the Soothing Protective Paste at every diaper change, applying a generous amount to help protect the skin. The Redness-Relief Soothing Paste is recommended only in cases of visible redness and should be applied locally: its formula, enriched with Panthenol, helps soothe the skin and support its natural rebalancing.

The Protective Emollient Oil is ideal for baby massage, a tender moment of care and closeness. It gently nourishes the skin and is also useful for the scalp, helping to remove cradle cap flakes during the first months of life.

It is an exceptionally gentle, fresh and innovative formula that combines the dry-touch effect of talcum powder with the silky, moisturising feel of a fluid emulsion. It helps keep the skin soft and dry without drying it out, providing comfort and protection every day.

Little ones’ skin becomes dehydrated more easily, making it essential to care for it with a dedicated formula after sun exposure too.