Face Care lines

The undisputed Queen of any cosmetic line is undoubtedly the Face cream. However, because any cosmetic treatment is mostly effective if combined with a proper cleansing and toning action, Helan's very first formulations were Face Care lines consisting of:
- Milk and Tonic for daily cleansing and hydration;;
- Fruit face mask to apply periodically;
- Day cream, providing a protective and moisturising action;
- Night cream, for effective nourishment when the skin is at rest.
The above set was produced in four separate lines, each containing specific active ingredients and components for different skin types, which represented the very heart of our product range:
- Line 1 for combination skin;
- Line 2, moisturising;
- Line 3, for young, oily skin;
- Line 4 for delicate and sensitive skin.

Hair Care line

To ensure gentle cleansing that respects the scalp and enhances hair beauty, a Hair Care line was created, consisting of the following:
- Chamomile Shampoo, for fair hair and frequent use;
- Walnut Husk Shampoo, for dark hair;
- Nettle Shampoo, for hair that tends to get oily.

“Linea Bimbi” for children/h3>

In 1976, Helan launched its BIO line for children, Linea Bimbi Bio, specially formulated for children's delicate skin, which differs from adult skin: a complete range of products for the bath and the treatment of children's skin, containing vegetable oils and butters, natural cleansing agents, and extracts and distilled waters from organic farming - only Nature's best for our kids!

Sun Care line

The Sun Care line includes a cream for the body, the first to be formulated, containing Carrot Oil, Walnut Oil and Henna Oil and having a moderate sun protection factor, and a very effective and pleasant Carrot Cream, having a higher SPF, to protect and hydrate face skin ensuring a healthy golden tan while also effectively preventing wrinkle formation. In the evening, after a reinvigorating shower, the Aloe Milk and After-Sun Cream will perform an incredibly soothing and moisturising action on reddened skin, often fully restoring its wellbeing even after excessive sun exposure.

Le.A.L's petition

At the dawn of its activity, Helan strongly and enthusiastically supported Le.A.L.'s petition against the introduction of a European Directive that would make animal testing mandatory to validate cosmetic products by organising an extensive signature collection among its customers, thereby contributing to strengthening the public opinion movement that buried that project and saving an incredibly large number of helpless creatures from senseless suffering.

“I Colori di Helan” line

The makeup line “I colori di Helan” was launched in 1984, aiming to offer customers the opportunity to enhance their look with a touch of colour, enriched with protective and nourishing substances like Vitamin A, Vitamin E, and rose petal extract - a limited range of colour shades selected from among the safest pigments, possibly of natural, but not animal, origin, love for animals being at the core of our DNA.

Helan moves to the site in Via Adamoli

The Quality of Helan's products gradually made its way into the competitive cosmetics market, making them increasingly popular and widespread and leading to the need for a larger manufacturing site. The Company thus moved to Via G Adamoli, a larger site where more efficient equipment could be installed, also enabling to apply formulation and manufacturing methods that allowed Helan to become the first cosmetic manufacturer in Italy to be certified to Quality Standard UNI EN ISO 9001 and Environmental Standard UNI EN ISO 14001.

Helan moves to the new site in Casella (Genoa)

In 2015, the increasing success of its products and their spread to international markets required moving the manufacturing site again, this time to Casella (Genoa), set amidst nature on the banks of river Scrivia. The production areas and the laboratories are fitted with modern equipment that allows to produce natural cosmetics in highly hygienic and safe conditions, so as to ensure both the purity of products and the wellbeing of operators. The warehouse is equipped with an automated order-processing system capable of meeting the fast delivery terms required by today's market. Against this background, our constant commitment to growing both quantitatively and qualitatively has enabled us to obtain the Good Manufacturing Practice System Certification to Standard UNI EN ISO22716 GPM as well as Manufacturing Authorisation for Medical-Surgical Devices No. 20994 granted by the Italian Ministry of Health.

Helan's Rose Garden

To further highlight our connection with Nature, which has always been Helan's North Star, an experimental rose garden featuring “Rosa Antica della Valle Scrivia” ancient roses has been created in the green area surrounding the plant, hoping it will soon lead to new interesting developments.