Wrinkles can start appearing at different ages, but from the age of 30 the skin begins to produce less lipids, gradually losing its natural moisture, firmness and plumpness, which leads to the appearance of the first face lines. Subsequently the skin tends to thin and lose density and elasticity, and wrinkles become proportionally deeper, with no difference between the female and male populations. Helan's R&D Laboratory has developed L’Antirughe, an anti-wrinkle line consisting of 6 specific products that have innovative and complex formulations that are ideal for the wellbeing and vitality of the skin and skilfully combine natural ingredients with cosmetic techniques to deliver outstanding results!