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Respect for
the Environment

Respect for the environment is an essential part of HELAN’s company philosophy which has become today’s logo of REUSE – REDUCE – RECYCLE aiding in customer awareness.

for Animals

HELAN has always collaborated with Italian Animal Rights Associations (LEAL, LAV) and has always supported the philosophy of non-animal testing.

Already on April 3rd, 1998, the date when the ban on cosmetic testing on animals should have come out, we standardized our choices in raw material supplies according to these norms.

The lack of sufficient effort in financing research in this field led to the ban being postponed not once but twice in Europe, until it finally came out on March 11th, 2013.

Since then, commercial cosmetic products can no longer be tested on animals in the European Union.

HELAN had already adhered to the Non Testing Standard, the only disciplinary recognized at the time on an international level. This was able to indicate companies that were not involved in cosmetic testing with animal experimentation to the public, companies that put effort and energy into not commissioning or carrying out animal testing on either their products or the raw materials from which they come.

HELAN, having shown respect for these standards and having successfully passed ICEA evaluations, obtained certificate n°002, as further recognition of its political commitment to market transparency.

Guaranteed by LAV
Checked by ICEA for LAV n.002

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